Building your brand requires a brand name, a logo, a creative style, a tagline, and so much more.
Building trust and your brand.
Coke vs. Pepsi; Target vs. Walmart; Apple vs. well, any computer, phone, tablet, etc. What is it about certain brands that make you trust them more, over their competitors? They connect with their consumers on a personal level, deliver promised expectations, reward loyalty, and have a significant logo. Whether your brand is built around care, innovation, quality, service or reliability research shows that your logo should be designed around colors and/or symbols signifying the merits that define your brand.
Trust is also built on communication. Are you taking advantage of new ways to connect with your consumers? Companies like Safeguard took advantage of their colorful brand to stand out during a recent tradeshow in Las Vegas and Ursuline College distributed smart phone cases to their students returning for fall semester. Investment company, MGO, is using a gold metal engraved business supporting their high-class brand, and Hawken School circulated a curriculum map to students and parents to kick of the start of a new school year.
